Waxing UnLyrical

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Ten Reasons PR Pros Should Blog

Waxing UnLyrical

Because as the media universe continues on its inexorable changes , bloggers are starting to be just as influential as mainstream media; sometimes, even more so. It’s not quite journalism, it’s full of opinion and bloggers live by their own rules even as the best of them do their utmost to adhere to FTC guidelines.

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Using Social Media to Make People Feel Special

Waxing UnLyrical

As PR pros, we have to find ways to make our clients feel special, the communities we build feel special, the media, bloggers & influencers we reach out to feel special, and so on. replying to blog comments, participating in the blogosphere by commenting on other blogs, and sharing blog posts that I like.