Janet Fouts

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Don’t Squander Your Social Capital

Janet Fouts

Social capital is one of the new buzz words of the decade. Tara Hunt calls it “ Whuffie “ Whatever it is, the better your social capital the more likely it is your followers will take action. Are people linking to their blog posts and re-tweeting or sharing their posts? Numbers game.

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It’s Time to Give for Change Every Day

Janet Fouts

Our family supports a fair number of causes though, so we are not going to miss the opportunity to play off your guilt and your social capital to help a worthy cause. Use your social capital to help spread the word. Recession or not, there are people who need help and some of us have enough to be able to give a little.

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14 step bare-bones guide to influencer outreach

Janet Fouts

You may want to start by searching only blogs, or only Twitter or videos for example. Take the list and search their names, their blog title, URLs to find out how many mentions there are online. If the inbound links to their blog or profile aren’t relevant, their influence on that topic may not be so hot.