Adam Sherk

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Pinterest: Great Opportunity for Lifestyle Publishers and Brands

Adam Sherk

Kerry Jones did an excellent one on the BlueGlass blog: Everything You Need to Know About Pinterest. It also creates links back to your site: At the moment the attribution links do not have the nofollow attribute, which means they have SEO value as well. Need a primer on Pinterest?

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Google javascript Changes Put Publishers in Violation of Sponsored.

Adam Sherk

It can be done by redirecting the sponsored links to an intermediate page that is blocked via robots.txt, or by applying the nofollow attribute to the JavaScript links (see the Vanessa Fox writeup as well as the second half of this article in SEL for more detail). Related posts: Does Google News Sitemaps New Format Help Publishers?

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8 Critical SEO and Digital Marketing Opportunities

Adam Sherk

I’ve been enjoying a needed break from blogging this year but I thought it was time to pop my head up and share some thoughts. For this, it is essential to adhere to search engine requirements such as making all links to sponsor sites nofollow and preventing indexation in Google News.

SEO 100
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Link Building Tactics for Publishers

Adam Sherk

RSS feeds are another good opportunity, both for content discovery and because users sometimes utilize them to power link modules on a blog or other site, in which case they become a direct source of links. So maintain a decent selection of feeds and don’t let the impending shutdown of Google Reader move you away from RSS.

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5 Ways that Social Media Impacts SEO

Adam Sherk

Unfortunately many social media sites add a “nofollow” attribute to any links within user generated content. However links from social media still have considerable indirect SEO value because users discover content through them which leads to links in other places (like blogs) that do have SEO value.

SEO 278