Buzz Marketing for Technology

SEPTEMBER 29, 2010

It all starts with the Pulse Report that Chevron had produced by Edelman (their PR firm) using their Alterian’s SM2 social media monitoring tool. These were the three broadest terms that applied to the most relevant conversations about energy. Email this to a friend? Subscribe to the comments for this post? Share this on Facebook.

Social Media 230

Social Media SM2 Energy Microblogging 230

Convince & Convert

OCTOBER 19, 2010

She also blogs at [link]. For example, the benefit of using a professional tool such as Alterian SM2 is that it shows the distribution of conversations across all channels. Utilize sites such as YouTube, Slideshare and Flickr to create channels for your content. Each can be drilled into and examined in detail.

Alterian 126

Alterian SM2 Social Networking Aggregator 126

Convince & Convert

SEPTEMBER 21, 2010

To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). I’ve started a comparison chart, based only on my own experience and opinion, for you to use and update as you see fit. The main pitfall to avoid is flashy graphics for the sake of flashy graphics.

Social Media 155

Social Media Radian6 Strategy SM2 155

Convince & Convert

AUGUST 18, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 4 Steps to Drive Sales with a Social FAQ 18 Social Media Quotes My Wife Is Sick of Hearing Me Say The 3 Amigos: Email, Blogging, Social Sharing Jonny Stark Wow, quite a few comments on here already!

Questions 160

Questions Social Media Consultant Education 160