IBM SJ 45-4 | Ethnographic study of collaborative knowledge work
Buzz Marketing for Technology
JUNE 27, 2008
Companies consider knowledge workers among their top talent and are looking for ways to improve their effectiveness. They are domain experts in the following areas: biotechnology, high technology, medicine, health care, professional services, retail, manufacturing, and law. The storyboard consisted of rough, paper-and-pencil sketches.
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