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Open Research: A Framework for Social Analytics

www.web-strategist.com

Esp with high consideration set products and long sales cycle, it makes it difficult to track.   We do see a lot of ROI case examples come out of companies that have social close to the point of conversion, such as Bazaarvoice or other social commerce companies –but for those that are focused on conversion, it’s harder. Why are social analytics so important? Wowza! Wowza! Wowza!

Brand Monitoring, Social Analytics, Social Insights

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More customers, buyers, and consumers are creating content everywhere they go. Earlier this year, I made clear investments in researching the Social CRM space and Mobile+Social space (report forthcoming), it’s clear that Social CRM is starting to get wind under it’s wings, and mobile/social is certainly happening at consumer level.  So what do I see happening next?