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What A CMO Wants. What A CMO Needs.

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That's nothing to laugh about and it creates a world of chaos for both companies and agencies who are trying to not only build a brand, but maintain some level of cohesion in the process. So, what do CMOs really want out of Social Media (and do they think it's going to save them)? report titled, CMOs On Social Marketing Plans For 2011.

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20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

More recently, numerous writers including Olivier Blanchard , Neil Glassman and Mark Schaefer have tried to make the case that social media ROI is real, can be measured, and must be measured. The core of social media marketing efforts should be the corporate blog. Highlight your company’s community involvement.

ROI 191
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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

Not only leaders in their professional lives, nearly all these women use their social profiles to express their passions outside the workplace, which range from NASCAR, art, travel, billiards, wine and music to community service, politics and, of course, family. Cindy Bates. Cindy_Bates. SMB and Distribution. Liz Bonilla. Liz Brenner.

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50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

9 Social Networks Your Business Should Be Using by Likeable Media. Beyond the obvious (Twitter, Facebook, LinkedIn and YouTube), Cara Friedman makes the case for adding social networks like Flickr , Tumblr and Meetup to your social media marketing mix. Social Media Case Studies. Social Media and SEO.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

The feeling of community, and “we’re all in this together&# is slipping away. SXSW needs a much better vetting process if it’s going to retain even a modicum of educational value. Bigger Isn’t Necessarily Better If registration climbs again, SXSW organizers will have a real dilemma.