Bazaarvoice Communities Process Social CRM 
Webbiquity SMM
MAY 10, 2011
More recently, numerous writers including Olivier Blanchard , Neil Glassman and Mark Schaefer have tried to make the case that social media ROI is real, can be measured, and must be measured. The core of social media marketing efforts should be the corporate blog. Highlight your company’s community involvement.
Convince & Convert
SEPTEMBER 21, 2010
The feeling of community, and “we’re all in this together&# is slipping away. SXSW needs a much better vetting process if it’s going to retain even a modicum of educational value. The content selection process is a giant popularity contest, and to your point, light on substance. That worked most of the time.
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