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The Big(ger) Marketing Shift

Twist Image

Bazaarvoice says that between 75% - 80% of all online shoppers read online customer reviews (or peer reviews). Leveraging Social Media, some brands are getting a semblance of engagement, but community (real community) is not happening all that often. If I Blog, then you comment and I respond, that's not community.

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Media140 Sydney: Social Media Twitter & Journalism

Laurel Papworth

I spoke at Media140 Sydney – I want to highlight some of the “arguments&# used against social media by the panels, also focus on Everybody co-creating The Human Narrative and the diminishing role of journalists who take news from one part of the community and deliver it to another part: It’s not YOUR content. It’s our content.

Journal 102
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Social Pros 6 – Instagram Lessons from a Giant B2B Company

Convince & Convert

This week, we’re going to talk a bit about a forth-coming report from Forrester Research. You are very much and hopefully you will not be the last international guest after the European community gets word of the Social Pros podcast. What is this week’s social media stat of the week, Eric? Jay: You are.

Company 120
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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

Not only leaders in their professional lives, nearly all these women use their social profiles to express their passions outside the workplace, which range from NASCAR, art, travel, billiards, wine and music to community service, politics and, of course, family. ” She was named B2B Magazine’s 2012 Digital Marketer of Year. Liz Bonilla.

Twitter 257
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50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

Brian Carroll talks with MECLABS Director of Research Sergio Balegno about the disconnect between social media activity and results in the B2B environment, and concludes that “marketers are expecting way too much too soon.&# Cohen describes how GE found success with a private social media community. by B2B Lead Roundtable Blog.