Sprout Social

JANUARY 12, 2022

Gymshark, Threadless and Casper are shining examples of brands that flourished thanks to community-building and word of mouth. rating or review is most valuable to someone researching a brand for the first time or buying a new product. In fact, recent research from R.R. Earn long-term brand loyalty. See how that works?

Conversation 133

Conversation Review Marketing How To 133

Twist Image

NOVEMBER 12, 2010

Bazaarvoice says that between 75% - 80% of all online shoppers read online customer reviews (or peer reviews). Leveraging Social Media, some brands are getting a semblance of engagement, but community (real community) is not happening all that often. If I Blog, then you comment and I respond, that's not community.

Bazaarvoice 108

Bazaarvoice iPad Marketing Loyalty 108

Convince & Convert

MARCH 8, 2012

This week, we’re going to talk a bit about a forth-coming report from Forrester Research. You are very much and hopefully you will not be the last international guest after the European community gets word of the Social Pros podcast. What is this week’s social media stat of the week, Eric? Jay: You are.

Company 120

Company Instagram B2B Survey 120

Webbiquity SMM

SEPTEMBER 12, 2011

Brian Carroll talks with MECLABS Director of Research Sergio Balegno about the disconnect between social media activity and results in the B2B environment, and concludes that “marketers are expecting way too much too soon.&# Cohen describes how GE found success with a private social media community. by B2B Lead Roundtable Blog.

Social Media 257

Social Media Trendrr SM2 Alterian 257