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The Reality Behind the Check-In Hype [infographic]

Mindjumpers

Tweet About a year ago location based services (LBS) such as Foursquare , Gowalla was announced as the new big thing in digital and social media. Facebook has of course been good at picking up on media trends as they launch their own LBS service in Facebook Places in August 2010. Foursquare Teams Up with American Express.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Location, Location, Location The biggest story of the event was the widespread usage of presence services foursquare and Gowalla. foursquare has a very interesting new dashboard that shows business owners data about how and when people have checked-in. At SXSW, each attendee had their unique QR code printed on their name badge.