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Who Owns Content Marketing?

Social Media Strategery

There’s a lot of open dialogue, a lot of drop-by meetings, and a lot of “take a look at this and let me know what you think’s.” Open dialogue gives way to back-channel alliance building. Drop-by meetings become scheduled status meetings. Most of the time, this works out just fine.

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Who Owns Social Media? Everyone and No One | Social Media Strategery

Social Media Strategery

Everyone and No One Tue, Mar 23, 2010 Best Practices , Social Media Over the last few weeks, I’ve been involved in a number of meetings both within Booz Allen and with my clients to discuss social media, and I’ve noticed that more and more organizations are moving beyond the social media experimentation stage.