Back channel Definition Features Tweetdeck 
Convince & Convert
FEBRUARY 9, 2012
This episode features Scott Monty , the global head of social media for Ford Motor Company. Eric: Definitely. Jay: If you’re doing the same thing that everybody else is doing, you by definition have no competitive advantage. It got a rise out of the Twitter back channel. It would have been crazy talk.
Convince & Convert
FEBRUARY 9, 2012
This episode features Scott Monty , the global head of social media for Ford Motor Company. Eric: Definitely. Jay: If you’re doing the same thing that everybody else is doing, you by definition have no competitive advantage. It got a rise out of the Twitter back channel. It would have been crazy talk.
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