Convince & Convert

FEBRUARY 23, 2010

But, figuring out which of these is the primary reason you’re active in social media, and how to allocate resources accordingly is going to be a major issue, as norms, software, and staffing around each approach are starting to diverge. link] > @jaybaer [link] Stephanie Wonderlin Is Your Social Strategy Proactive or Reactive?

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Social Media Strategy Social CRM Company 118

Convince & Convert

JULY 28, 2010

RT @jaybaer: 5 Simple Ways to Turn Helpfulness Into Marketing Gold: [link] [link] Foundora 5 Ways to Turn Helpfulness Into Marketing Greatness – [link] By @jaybaer [link] Deirdre Reid, CAE 5 Ways to Turn Helpfulness into Marketing Greatness (by @jaybaer) [link] [link] Jack Scharff How can b2b apply?

Social Media 150

Social Media Strategy Consultant B2B 150

Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. ericamcclenny Expion [link] EricaMcClenny This article just made me laugh.

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Social Media Strategy Influencer Social CRM 149

Convince & Convert

SEPTEMBER 21, 2010

link] Jay Thompson This may be the best post on social media I’ve seen. I have a small, independent, real estate brokerage. There are tremendous social media applications in real estate, but so many don’t “get it&#. I have a small, independent, real estate brokerage.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Convince & Convert

SEPTEMBER 21, 2010

It takes up a lot less screen real estate that Tweetdeck, and I always use Tweetie when conducting my live, Twitter 20 interviews. SlideShare I upload most of my presentations to SlideShare , and find it to be a valuable resource for growing an audience. via @jaybaer [link] Jack Smith Thanks for sharing the resources Jay.

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Social Media Strategy Consultant Tweetdeck 167