Convince & Convert

AUGUST 10, 2010

Raj Kadam is CEO of Viralheat , a social media listening platform (disclosure: I am a paid customer of Viralheat). JF : We’ve recently completed projects with Virgin America , Starbucks and CoverGirl where we emailed offers to customers based on their influence and Klout score within a particular topic. Customer service?

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Social CRM Influencer Klout Social Media 134

Convince & Convert

JUNE 17, 2010

Certainly, it’s not a comprehensive influence formula like Klout , or other Twitter-influence arbiters ( interesting study this week from Sysomos ), but it’s easy to calculate, and I think it makes sense. Convince & Convert [link] #marketing #b2b [link] Evan E. Roberts @njmirolo Always fun!

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Twitter Metrics Social CRM Consultant 126

Convince & Convert

JULY 9, 2010

I recently got chose as an influencer by Klout ( [link] ) and Virgin Airlines to take a free round-trip flight. Cheers, Sheldon, community manager for Sysomos [link] Marina Maher Comm. [link] 40deuce Taking it from the online to offline is always great to make the whole “influencer&# thing more real.

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Influencer Ustream Authentication Social CRM 123