Convince & Convert

JUNE 22, 2010

Never Heard Of It This is of course a situation that is most acute in B2B, where White Horse found that 60% of companies either have low executive interest in social media, or have modest interest but a lack of education. If anything, social media is MORE important for B2B companies than it is for B2C companies.

Social Media 132

Social Media B2B Company Consultant 132

Convince & Convert

JUNE 30, 2010

I think anyone should look at them for a perfect case study on how to best use social media. I struggle with knowing what is the best way to find the interested followers, let alone how to then segment them. link] RT @jaybaer: [link] Social Capital Are You Treating You Fans Like Cattle?

Social Media 129

Social Media Strategy Automotive SEO 129

Convince & Convert

JUNE 23, 2010

How to actualy use it within your organization: [link] (@clintonbon) [link] Clinton Bonner Agreed Bobby, I feel careful planning on the legal side is just a must. Organisations (not just commercial ones but public sector too) must adapt their world view and figure out how to harness the power of this.

Crowdsourcing 122

Crowdsourcing Social Media Strategy Construction 122

Convince & Convert

JUNE 28, 2010

On today’s Web, buying decisions are influenced less by the grand, sweeping programs that take old marketing and put a fresh coat of social paint on them. Sure, people probably know how to find Toyota online. I'll be sure to let you know how it works out because we're all super excited about implementing it!

Social Media 128

Social Media Strategy Report Buy 128