Sprout Social
JULY 1, 2021
But for business-to-business (B2B) companies, the strategy shifts from a broad audience to a very specific one. B2B SEO has a few basic areas that differ from B2C SEO. In this guide, we’ll outline those key differences and how you can better your own B2B SEO strategy. What is B2B SEO? More time in each sales stage.
Waxing UnLyrical
AUGUST 2, 2018
LinkedIn is better for B2B companies that publish thought leadership articles and get recommendations. Instagram works for both B2C and B2B companies that post inspirational, aspirational and behind-the-scenes images. People won’t use them, and therefore they won’t be used enough to make your content findable. Track results.
Webbiquity SMM
DECEMBER 13, 2011
Social media makes it easy to expand your network globally—or at least well beyond the confines of those who either live nearby or travel to major industry events.
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