20 Ways to Generate ROI from a Corporate Blog
Webbiquity SMM
MAY 10, 2011
Corporate blogs can operate in a similar fashion, except that the sole sponsor or advertiser is the company itself. Promote white papers / eBooks / reports for lead generation. According to MarketingSherpa (and many other sources), generating qualified leads remains the top priority for B2B marketers. Here are 20 ideas.
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