Convince and Convert Blog: Social Media Strategy and Social Media.
Convince & Convert
SEPTEMBER 20, 2010
Compare that ratio to Facebook, where 88% have heard of it, and 41% have a profile (a conversion rate approaching 50%). Tom Webster theorizes this may be due to Twitter’s functional similarity to text messaging, as several studies have shown Black Americans use the mobile Web at rates roughly double that to non-Hispanic Whites.
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