Convince & Convert

JUNE 22, 2010

Never Heard Of It This is of course a situation that is most acute in B2B, where White Horse found that 60% of companies either have low executive interest in social media, or have modest interest but a lack of education. If anything, social media is MORE important for B2B companies than it is for B2C companies.

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Social Media B2B Company Consultant 132

Convince & Convert

JUNE 30, 2010

link] RT @jaybaer: [link] Social Capital Are You Treating You Fans Like Cattle? Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Thanks for the great insights! Im Jay Baer.

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Social Media Strategy Automotive SEO 129

Convince & Convert

JUNE 23, 2010

link] Hot In Marketing Crowdsourcing: Beyond the Basics | Guest Posts | Social Media Consulting – Convince & Convert [link] [link] Paul Dombowsky Excellent points. Before crowdsourcing there were focus groups, which never really worked too well. I think the one question about who holds the brand may be missed though.

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Crowdsourcing Social Media Strategy Construction 122

Convince & Convert

JUNE 28, 2010

jaybaer explains why we all should [link] [link] Hot In Marketing Why You Should Use a Content Rationale Report | Blogging and Content Creation | Social Media Consulting – Conv. link] [link] Hot In Marketing Why You Should Use a Content Rationale Report | Blogging and Content Creation | Social Media Consulting – Conv.

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Social Media Strategy Report Buy 128