Convince & Convert

MAY 5, 2010

Big companies are starting to follow JaneNation on Twitter , and engage with the community across the social Web. John & Partners is evaluating other communities that they could build and manage, and of course they are now confident in their ability to sell community construction and oversight to their clients.

Social Media 126

Social Media Case Study Strategy Study 126

Convince & Convert

MAY 26, 2010

Place making social media (Foursquare, Gowalla, et al) will continue to gain traction over the next 18 months. These services are in many ways would Twitter was originally, with another layer of loyalty and rewards built in. Do you have a hammer strategy or a strategy for construction – be it tearing down or building up?

Social Media 135

Social Media Consultant Video Strategy 135

Convince & Convert

SEPTEMBER 21, 2010

I believe effective social media can indeed increase sales, especially when those efforts are directed toward current/previous customers. Ultimately, customer loyalty is a huge byproduct of social media, and that loyalty often can translate into sales. But, I’m not sure that’s a good comparison.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Convince & Convert

FEBRUARY 25, 2010

They’re running another contest for owners to send in pictures of their own creations on the Lego-like Brick Construction Shirt. b2b [link] Halloween Party City Do You Know Your Customers Enough to be a Social Media Hit | Guest … [link] [link] John B. Seems backwards if you're trying to build loyalty.

Social Media 117

Social Media Case Study Strategy Study 117

Convince & Convert

SEPTEMBER 20, 2010

Ultimately, I see Twitter (and even Facebook, largely) as being more impactful on loyalty and retention, than on net new revenue. Ultimately, I see Twitter (and even Facebook, largely) as being more impactful on loyalty and retention, than on net new revenue. Was their any distinction in B2C and B2B brands? link] jaybaer Yep.

Social CRM 147

Social CRM Twitter B2B CoTweet 147

Convince & Convert

JUNE 23, 2010

I would argue that Ford should go leagues further, by embracing a consistent crowdsourcing approach that constantly empowers consumers (and would-be consumers) of all Ford vehicles with opportunities to co-create, relevantly share and earn legitimate rewards that drive loyalties and purchasing habits for years to come.

Crowdsourcing 122

Crowdsourcing Social Media Strategy Construction 122