Remove B2B Remove Campaign Remove Committee Remove Social Media Management
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Interns Don’t Manage 24% of the Marketing Budget

Hootsuite

Comments like this reflect a widespread but outdated view about social media managers: That they’re entry-level workers cosplaying as real marketers. In fact, social media managers are a core part of the modern marketing department. 4 things you can do to better support your social team.

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Social Pros Podcast – Super Bowl Social Media Command Center

Convince & Convert

Maybe it has something to do with the proliferation of social media in general over the last few years. We had the benefit of being involved very early on with the Host Committee. The mission of the committee is to make sure that everyone has a great visitor experience when they come here to the Super Bowl.

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The Case for Letting Your Social Media Managers Get Weird

Hootsuite

We craft messaging in committees and then run it through a tumble drier of stakeholders and higher-ups before putting it out in the world. Meticulously curated flatlays, uninspired user-generated content (UGC) campaigns, and branded hashtags that sound like they were spooned out of a corporate soup. B2B marketers rejoice.