Remove B2B Remove Buy Remove Metadata Remove Social Media
article thumbnail

The complete guide to B2B SEO

Sprout Social

But for business-to-business (B2B) companies, the strategy shifts from a broad audience to a very specific one. B2B SEO has a few basic areas that differ from B2C SEO. In this guide, we’ll outline those key differences and how you can better your own B2B SEO strategy. What is B2B SEO? More time in each sales stage.

B2B 124
article thumbnail

HubSpot vs. Marketo: Which is Better?

Oktopost

Marketo was built with a focus on Salesforce CRM users, and to this day the majority of Marketo B2B. Integrations with such platforms as Metadata and Adroll. Social Media Management. Built-in social component, as well as integrations with Oktopost and others. Full feature pricing: $2,400. Starting price: $200.

Hubspot 111
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Top 10 Brand Marketing Solutions

Oktopost

B2B buyers are bombarded with information daily, and only so many brands can stand out. Based on the popular 95-5 rule, 95% of your target customers are not yet prepared to buy – but still need your attention. Social media management Not all brand marketing tools focus on social media.

Brands 62
article thumbnail

How to Promote Your Content Across Owned, Earned, and Paid Media

Convince & Convert

Owned Media: Using Your Permission Marketing Assets. Most companies have: Some sort of social media presence (be it Facebook, Twitter, LinkedIn, Pinterest, Tumblr, etc.). At BuzzStream, we’ve found that sharing our best content with our customers via email is an excellent way to get social distribution.