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The complete guide to B2B SEO

Sprout Social

But for business-to-business (B2B) companies, the strategy shifts from a broad audience to a very specific one. B2B SEO has a few basic areas that differ from B2C SEO. In this guide, we’ll outline those key differences and how you can better your own B2B SEO strategy. What is B2B SEO? More time in each sales stage.

B2B 124
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HubSpot vs. Marketo: Which is Better?

Oktopost

What does this have to do with marketing automation software? To make it easier for you to guess, let’s take a look at both platforms and try to determine: HubSpot vs. Marketo: which is the marketing automation platform to rule them all? Integrations with such platforms as Metadata and Adroll. Marketing Nation Community.

Hubspot 110
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Top 10 Brand Marketing Solutions

Oktopost

B2B buyers are bombarded with information daily, and only so many brands can stand out. 64% of CMOs feel that brand marketing should be given higher importance, but CFOs aren’t entirely on the same page: only 26% agree with further investments in this area. What is a brand marketing solution?

Brands 62
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How to Promote Your Content Across Owned, Earned, and Paid Media

Convince & Convert

Content marketing evangelists have spoken – “Create great content that appeals to your customers and you’ll profit.”. While this is true, marketers often forget the importance of promoting their content – people don’t find content by mistake, or by accident. But that’s why marketers have jobs right?