Webbiquity SMM

MAY 10, 2011

The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate. According to MarketingSherpa (and many other sources), generating qualified leads remains the top priority for B2B marketers.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Webbiquity SMM

SEPTEMBER 12, 2011

What social media developments and trends should I be watching? And of course, there’s the ongoing social media ROI debate : how do I measure this? Can social media ROI really be measured? Social Media Strategy and Best Practices. Is Social Media Really Living Up to Expectations? What to do?

Social Media 261

Social Media Trendrr SM2 Alterian 261

Convince & Convert

SEPTEMBER 21, 2010

The best sessions I saw this year were at Get Ready to Live , a one day “shadow conference&# put on by BazaarVoice , BlueClover , and Chris Brogan. Smart phone-toting attendees could snap a photo of each others’ code, and instantly follow one another within the my.SXSW social network. Largely, it didn’t happen.

Social Media 127

Social Media Strategy Conference Eventful 127