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Weekend Project: Research the Audience You Want … but Don’t Have

ProBlogger

The so-called “gurus” relentlessly preach a gospel of Customer Avatars and Empathy Maps, telling you that you must know the hopes, fears, and dreams of your readership in order to effectively position your offer. Quantcast: the least-known online weapon. Have you heard of Quantcast ? Okay not really, but it got me mad.

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$100,000 in One Week, a Viral Nova Follow-Up

Viper Chill

I don’t really doubt Daniel’s claim, partly because his comment actually had an avatar and partly because his site actually looked good. Here’s the fact I see in Quantcast: They’re coming back. Daniel confirmed that this is Australian dollars so at the current exchange rate that’s about $90,000 USD.

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