ProBlogger

MAY 5, 2012

Putting it all together: creating your customer avatar. Okay, now is the time to create what Eben Pagan calls a “Customer Avatar.” If you’re unfamiliar with this idea, a “Customer Avatar” or “Customer Persona” is basically an imaginary person who represents the composite of your ideal customer. Analyze Quantcast.

Project 38

Project Research Avatar Survey 38

ProBlogger

MAY 4, 2012

The so-called “gurus” relentlessly preach a gospel of Customer Avatars and Empathy Maps, telling you that you must know the hopes, fears, and dreams of your readership in order to effectively position your offer. Quantcast: the least-known online weapon. Have you heard of Quantcast ? Okay not really, but it got me mad.

Quantcast 39

Quantcast Project Research Survey 39

Viper Chill

FEBRUARY 17, 2014

I don’t really doubt Daniel’s claim, partly because his comment actually had an avatar and partly because his site actually looked good. It’s prime real estate, especially when your website is new, so don’t use it for an opt-in box for unconverted site visitors. #3 However, some people may be suspicious.

Adsense 88

Adsense Sites Examples Quantcast 88