Avatar Digg Engagement Metadata 
Proactive Report
OCTOBER 31, 2009
If engagement is the holy grail of social media marketing, how do we know if we’ve hit the jackpot? How many of our visitors are fully engaged and how many are walking away? But is engagement too fuzzy a concept to be able to measure? What exactly is this engagement thing we’re trying to achieve? make a noise. Print page.
Proactive Report
OCTOBER 31, 2009
If engagement is the holy grail of social media marketing, how do we know if we’ve hit the jackpot? How many of our visitors are fully engaged and how many are walking away? But is engagement too fuzzy a concept to be able to measure? What exactly is this engagement thing we’re trying to achieve? make a noise. Print page.
Expert insights. Personalized for you.
65 
Let's personalize your content