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Weekend Project: Research the Audience You Want … but Don’t Have

ProBlogger

The so-called “gurus” relentlessly preach a gospel of Customer Avatars and Empathy Maps, telling you that you must know the hopes, fears, and dreams of your readership in order to effectively position your offer. This way your results will be statistically meaningful. Quantcast: the least-known online weapon. Real awesome.

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$100,000 in One Week, a Viral Nova Follow-Up

Viper Chill

I don’t really doubt Daniel’s claim, partly because his comment actually had an avatar and partly because his site actually looked good. If anyone has this data, please do share it in the comments and I’ll include it as an update. Here’s the fact I see in Quantcast: They’re coming back.

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