ProBlogger

MAY 4, 2012

The so-called “gurus” relentlessly preach a gospel of Customer Avatars and Empathy Maps, telling you that you must know the hopes, fears, and dreams of your readership in order to effectively position your offer. For example, my upcoming project is in the lifestyle design/internet marketing niche. Have you heard of Quantcast ?

Quantcast 39

Quantcast Project Research Survey 39

ProBlogger

MAY 5, 2012

Most people fill their surveys with unnecessary questions that don’t give them real, valuable data. Gather qualitative data. For example, say I just finished an email all about traffic generation. For example, a while back Blog Tyrant held a “Jam” about Blogging SEO. Putting it all together: creating your customer avatar.

Project 38

Project Research Avatar Survey 38

Viper Chill

FEBRUARY 17, 2014

I don’t really doubt Daniel’s claim, partly because his comment actually had an avatar and partly because his site actually looked good. An Example That Needs a Lot of Work. BI made a very compelling argument, with multiple traffic examples to back it up. However, some people may be suspicious.

Adsense 88

Adsense Sites Examples Quantcast 88