Where Does 'Transparency' Fit In The New Social Media Marketing Model?
Diva Marketing Blog
FEBRUARY 1, 2010
Unlike most business strategies, social media is built on a culture that is developed by the people who are involved in digital communities. The concepts of transparency, authenticity, honesty and passion for the topic/brand have evolved as 'society norms' for communicating and forming relationships in the world of the social web.
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