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This Week in Social Media – 4/3/2013

Social Media Marketing

Storify is a platform that allows you to curate content from other social networks - videos, tweets, blog posts, etc. The latest in their automotive segment notes that consideration is constant, and that although 63% of shoppers enter the purchase funnel with one brand in mind, only 20% end up buying that brand.

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This Week in Social Media – 6/26/13

Social Media Marketing

At either end of the spectrum is automotive, with an average clickthrough rate of 0.03% and a cost per like of $1.13 - the fourth most expensive by industry. Two links to keep you interested, though: A summary of some of the content that came out of the Ford trends conference, captured on Storify. Remember "The Homer"?