10 Community Manager Responsibilities that Don't Involve Twitter.
Techipedia: Tamar Weinberg
MARCH 17, 2010
A Community Manager who does use social platforms needs to be able to track its effectiveness in… um… getting people through the door. I remember sitting in an ROI webinar with New Marketing Labs’ Justin Levy , and he more or less skimmed through 5 or 6 different measuring tools like Grader, and of course, Google Analytics.
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