Automotive Company Metrics Social News 
Social Media Marketing
JUNE 26, 2013
Industry Social networks continue to expand globally, with nearly one in four people using social networks worldwide. At either end of the spectrum is automotive, with an average clickthrough rate of 0.03% and a cost per like of $1.13 - the fourth most expensive by industry. Here''s how Robert McNamara found out the hard way.
Techipedia: Tamar Weinberg
MARCH 17, 2010
In no particular order, here they are: Make Friends In the Industry Community Managing is super easy when you’re working for a well-known tech company in the middle of Silicon Valley. But what if you’re Community Managing for a company that makes matchbooks? Who are the heavy hitters? An audience just sits and listens.
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