author ben-shwartz 
Waxing UnLyrical
FEBRUARY 8, 2016
” asks Ben Shwartz for Convince and Convert. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. Why: “While a customer may be happy with their one-time experience with your brand, what’s going to make them a lifelong community member?”
ProBlogger
APRIL 9, 2015
This is a guest contribution from Ben Shwartz. Streamline key topics of interest to establish your site as the primary source of discussion, so as to provide a clear, exact, and timely authority on your site’s content. Your landing page is your money maker, given its status as your company’s official authority.
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