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How to Use Facebook Groups to Grow Your Business and Engage Customers

Hootsuite

What’s the difference between a Facebook page and a Facebook group? Facebook pages serve the same purpose as your own personal profile: they’re a platform for broadcasting a point of view and creating an authentic, public presence with pictures and posts. You can choose for groups to be public, private or secret (how VIP!).

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. Before crowdsourcing there were focus groups, which never really worked too well. Market research is as important to most companies as the payroll department.