Authentication Cause marketing Communities Issues 
Later
AUGUST 21, 2020
Given similar price and quality, 91% of consumers are likely to switch to a brand that supports a good cause. Whether it’s creating sustainable skincare or empowering the LGBTQ+ community — brands with purpose are able to sell their products and support causes they care about. View this post on Instagram. It’s a win-win.
Later
AUGUST 21, 2020
A study conducted in 2019 found that 74% of consumers think brands should take a stand on important issues. . It can even improve affinity inside the workplace — with 87% of employees stating that businesses should have a stance on relevant societal issues. And that’s not all. View this post on Instagram. We hear you!
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