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Where Does 'Transparency' Fit In The New Social Media Marketing Model?

Diva Marketing Blog

The concepts of transparency, authenticity, honesty and passion for the topic/brand have evolved as 'society norms' for communicating and forming relationships in the world of the social web. Tracy Malone - My gut reaction is yes, social media is meant to be nothing but authentic. Jump to Ellie's blog post. Jump to Lynn Anne's content.