Convince & Convert

MAY 20, 2012

” Consequently, I’ve organized 5 categories of social media software not based on company size, or pricing, or platform, or niftiness of logo, but based on your needs. Key players: Crimson Hexagon , Lithium , Radian6 , Sysomos , Trackur , Visible Technologies. Important notes on this taxonomy: This list is not exhaustive.

Crimson Hexagon 141

Crimson Hexagon Software Social Media Attensity 141

Net-Savvy Executive

APRIL 1, 2011

The first report in the space was Peter Kim's Forrester Wave: Brand Monitoring (September 2006), which introduced us to seven companies: Biz360 Acquired by Attensity in 2010. So, in the spirit of the filmmaker who's not sure how to end a movie, let's roll the "where are they now?" Cymfony is now part of WPP's Kantar Media.

Brand Monitoring 77

Brand Monitoring Cymfony Attensity Alterian 77

Janet Fouts

APRIL 18, 2011

Lots of people sign up for one of the amazing social media listening platforms like Radian6. Scout Labs , Attensity or SM2 with the eager and genuine intent to start listening for their product or brand. Most of the social listening platforms charge you by the number of responses or number of keywords.

Social Media 136

Social Media Attensity SM2 Radian6 136