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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. BuzzSumo is a tool for competitor research. Enriched data analytics – Understand consumer habits, preferences, unmet needs and how to maximize return on your marketing investment.

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Brand Monitoring: Where Are They Now?

Net-Savvy Executive

The first report in the space was Peter Kim's Forrester Wave: Brand Monitoring (September 2006), which introduced us to seven companies: Biz360 Acquired by Attensity in 2010. evolve24 Acquired by Maritz Research in 2010. So, in the spirit of the filmmaker who's not sure how to end a movie, let's roll the "where are they now?"