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Post Performance Report: Brands transforming social customer care

Sprout Social

Welcome back to the Post Performance Report (PPR), a series where we compile and analyze social media posts and campaigns inspiring us, and breakdown what makes them so genius. According to The Sprout Social Index™ , the most memorable thing brands can do on social is respond to their customers.

Report 66
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3 Steps to Set Achievable Social Media Goals For Your Business

Rebekah Radice

If you want to achieve success on social media, you need to set the right goals. You can create social media goals, track and measure them, and do it all without it being a huge time-suck. … of strategic (and company aligned) social media goals. Create High-Level Social Media Objectives.

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Social customer care is a team sport—are you all in?

Sprout Social

Instead, I went straight to social media to air out my frustration. Historically, it used to be that whoever owned the keys to a brand’s social channels was responsible for effectively addressing customer inquiries, concerns and feedback. The post Social customer care is a team sport—are you all in?

Sports 101