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Post Performance Report: Brands transforming social customer care

Sprout Social

I don’t know another brand who goes as far for their customer or makes you feel like they genuinely care the way Chewy does (if the Chewy social media manager is reading this, I’m a huge fan!)” When expanding your social care efforts, remember it’s only one piece of the puzzle. A major part of that is their care team.

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Social customer care is a team sport—are you all in?

Sprout Social

Historically, it used to be that whoever owned the keys to a brand’s social channels was responsible for effectively addressing customer inquiries, concerns and feedback. Social media managers would attempt to juggle their own marketing priorities while also serving as the liaison between consumers and service teams.

Sports 101