Direct Marketing Observations
OCTOBER 15, 2010
1) Look for more content to be produced by “others”. This means look for the rise of the professional content creators masking as citizen journalists. We used to marvel at UGC, but what is it when large organization start to pass their content off as UGC? Think of Wal Mart or Astroturfing. Get serious about mobile.
Socialized
NOVEMBER 26, 2009
The EU Unfair Business Practices Directive technically banned astroturfing (the practice of company or paid third-party representatives posing as consumers and leaving positive comments on a blog or forum) some time ago.
Bare Feet Studios
JULY 8, 2009
Shill bidding, found on many auction sites such as eBay, is punishable by law and may result in fines and or prosecution.&# See “Astroturfing&# above for more. Sock Puppets are the paid marketers who pose as community members to create content on behalf of a client or their own company. Splogs – aka Spam Blogs.
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