Ethics in Social Media: A Glossary | Bare Feet Blog
Bare Feet Studios
JULY 8, 2009
The FTC is looking into the practice as well, as I blogged about here and here. He lost some followers too though many said K-Mart was smart to find such a popular person of influence with whom they could spend very little money and gain an incredible amount of publicity. It breaks all three rules, of transparency, truth, and trust.
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