Experiment: Do Photos With People Perform Better on Instagram?
Hootsuite
APRIL 20, 2021
Face photos also were 32% more likely to snag a comment , too. It seemed to me that the best way to test if faces get engagement, would be to look back at my Instagram account and see whether photos with or without faces got more engagement, as measured by likes and comments. Most-commented photos. Most-commented photos.
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