The dark side of good work in social media
Direct Marketing Observations
MARCH 5, 2010
It shows up in search in the form of great websites, sweet artwork, graphics, compelling, link juicy blog posts, articles, white papers, e-books, comments, mentions, profiles and bookmarks that you created all on behalf of the client. It shows up in the work done to stem and drive down negative press for the sake of reputation management.
131 
Let's personalize your content