Convince & Convert

MAY 8, 2012

According to an AdAge article , only one percent of fans on the biggest brand pages actually engage with the brand at all. Most of them are just casual observers or lurkers. Many of these tactics are counterintuitive to the core community-building strategies. It’s a one-sided conversation.

Communities 156

Communities Brands Lurker Facebook 156

ProBlogger

SEPTEMBER 22, 2022

A Jakob Nielsen study once found that 90% of online community users are lurkers (read or observe without contributing) with only 9% of users contributing ‘a little’ and 1% actively contributing. This article was first published October 12, 2006 and updated September 22, 2022. Photo by Alexander Shatov on Unsplash.

Comments 35

Comments Lurker Nielsen Communities 35

ProBlogger

SEPTEMBER 22, 2022

A Jakob Nielsen study once found that 90% of online community users are lurkers (read or observe without contributing) with only 9% of users contributing ‘a little’ and 1% actively contributing. This article was first published October 12, 2006 and updated September 22, 2022. Photo by Alexander Shatov on Unsplash.

Comments 26

Comments Lurker Nielsen Communities 26

SocialFish

MARCH 3, 2011

The goal of this article is to discuss the Salesforce.com community strategy and not the products, although there may be some reference to products and functionality because the Salesforce.com community is built using their own products. I was unable to get statistics for “lurkers&# , but I am sure it is high.

Communities 221

Communities Collaboration Statistics Lurker 221