Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. link] Christopher Smith Great article.

Social Media 149

Social Media Strategy Influencer Social CRM 149

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Social media is by definition slow. You are spot on!

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Convince & Convert

MARCH 23, 2010

reading this article makes me feel the need to change my blog service, be better. Even though we're all just the text of our name or a simple avatar/pic to each other, we're all real people inside. I rarely communicate with the end. they were like strangers. And thus, a relationship starts to grow.

Social Media 120

Social Media Strategy Consultant RSS 120

Convince & Convert

SEPTEMBER 20, 2010

For example, there is likely little value to a mother of becoming a fan or follower of the Pampers brand for the sheer sake of brand support – but she might benefit from a Twitter feed offering tips or linking to articles on avoiding diaper rashes or toilet training. You certainly covered some great reasons to that point.

Social CRM 147

Social CRM Twitter B2B CoTweet 147

Convince & Convert

SEPTEMBER 23, 2010

Succeeding on the social Web requires daily participation. Whether it’s brand reputation management, PR and influencer outreach, customer service and social CRM, interacting with fans on a brand community, or just creating content that builds thought leadership – it all takes time. But just for a day.

Social Media 148

Social Media Strategy Energy Consultant 148