Social Media Strategery

NOVEMBER 2, 2008

Before rolling out ANY type of social media application, whether it’s blogs, or a wiki, or microblogging, make sure that you do an assessment of your user culture first. These questions need to be asked before rolling out any type of social media application. That’s why I love a tool like Yammer. Heroes At the Gov 2.0

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Gov 2.0 Wiki Social Media Yammer 63

Social Media Strategery

MARCH 1, 2010

Would you have a Social Media and Communications 101, a Biology and Social Media 101 course, etc.? No, I’d rather see social media taught as it’s applicable to the individual classes, not as a one-size fits all approach to learning how to tweet or blog. It’s just not scalable. Heroes At the Gov 2.0

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Gov 2.0 Social Media Class Wiki 91

Social Media Strategery

NOVEMBER 30, 2008

Use an open source microblogging service like Yammer or QikCom. You may say that your IM application offers the ability to create a chatroom – the difference here is that messages are open to everyone, not just the people you choose. Think of it like an IM platform where every IM you send is open to everyone else in the network.

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Gov 2.0 Web 2.0 Social Media Wiki 56