7 Traits of Highly Effective Viral Videos
Techipedia: Tamar Weinberg
JANUARY 28, 2010
Once online, it caught the attention of executives at Apple who flew him into California to make it a commercial reality. Fede Alvarez published a small film to YouTube a few weeks ago, and it landed him a $30 million movie deal. Nick Haley created the video at home for fun and uploaded it to YouTube.
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